After years of using Michael Bublé in their ads, Bubly decided to give him his own flavor for the holidays.
There was just one small problem: we couldn’t afford to use him in the campaign.
But that didn’t stop us from developing a multi-pronged social campaign. That featured social-first videos, naughty or nice sweepstakes, influencer kits, and even a Yulé log
and delivered a sleigh full of results:
65% of all followers for the quarter
22% increased avg. engagement across platforms
157% over goal for sweepstakes entries
